
Nicolas Soergel is the founder of NIHON ICHIBAN, an e-commerce platform launched in 2012 that sells a wide range of traditional and unique Japanese artisanal products. Through his business, he is striving to help preserve the crafts industry, and with it an essence of Japanese culture. In this interview, he talks about the concept of NIHON ICHIBAN, how it came into existence, and his plans to help give Japanese crafts makers higher visibility in the global market and thereby to help attract a new generation of skilled artisans to continue these important traditions. Can you tell us about Nihon Ichiban, how it was founded, and its evolution into the successful business that it is today? My wife is the fifth generation of Chinriu Honten, maker of pickles and sweets made of ume plum, red shiso and sakura. – established in 1871. When my wife took ... ... [Read more]


